Reuters Visitors look at a presentation for Toshibas world-first glasses-less 3D LCD TV at CEATEC JAPAN 2010 in Chiba, east of Tokyo, October 5, 2010. The CEATEC IT and electronics exhibtion is ongoing till October 8.
The electronics giant launched an LCD TV brand for emerging countries in 2010 under the name Power TV. The brand's lineup currently includes products with built-in storage batteries for areas plagued by frequent blackouts and models with signal-boosting and noise-reducing functions.
Power TV models are now sold in Southeast Asia, India, the Middle East and Africa. In some Southeast Asian countries, its market share has roughly doubled to around 20%.
Its current offerings share common specifications across different markets, but Toshiba will start changing designs, functions and features for individual markets to better meet local needs. The firm will also consider adding functions, such as connectivity with mobile phones and other digital devices.
LCD TV design divisions are already up and running in India, Indonesia and Vietnam with around 10 staff members each. In India, the workforce will be raised to around 30 by the end of fiscal 2012 to enable the development of new products and software. In addition to TVs, the design divisions will handle notebook computers. At the same time, the company might design TVs at its personal computer development division in the Chinese province of Hangzhou.
Toshiba has been developing LCD TVs for both the domestic and overseas markets at its Fukaya factory near Tokyo, except for some models destined for the U.S. and Europe.
The firm has set its sights on boosting its worldwide LCD TV sales to 25 million units by fiscal 2013, up 80% from fiscal 2010. It aims to have emerging countries account for 50% of its global TV sales in volume terms in fiscal 2013, compared with around 20% at present.
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